Our List Brokers

Lake Group Media is proud to be represented by some of the most experienced list brokers in the industry.

: Joe Robinson Senior Vice President Joe is a 15+ year industry veteran in the list brokerage industry. As Senior Vice President of List Brokerage, Joe is responsible for maintaining his own roster of accounts, which include WSJ.com, Barron's, Investor's Business Daily, Fisher Investments, Oakstone Publishing Company and New York University. Joe's years of list expertise, negotiation skills, and relationships are combined with the most advanced list research and analytic tools, allowing him to effectively develop direct mail and email plans for his clients. In addition to maintaining his own accounts, Joe is responsible for the development of new products and services to help all Lake Group Media acquisition clients lower their acquisition costs and improve the efficiency and effectiveness of their marketing campaigns. Contact Joe.

: Jennifer Cuttler Vice President Jennifer joined Lake Group Media in 2011 as Vice President in the list brokerage division. Jennifer has over twenty five years of media experience specializing in consumer direct mail, email and online marketing strategies for her merchandise, catalog, publishing, financial and insurance clients. Over the years, Jennifer's clients have included: Gerber Life Insurance, Fingerhut, Biotech Research (International Home Shopping), Chef's Catalog, Dream Products, Audible.com, The Hartford, Garden State Life Insurance, Golf Digest, Fortune Magazine and more. Contact Jennifer.

: Joanne Elias Associate Vice President Joanne has been with Lake Group Media for more than 20 years. As Associate Vice President in the Brokerage Division, Joanne works closely with some of the industry's leading publishers and non-profit organizations, strategically planning and executing their direct mail acquisition campaigns. Joanne's areas of expertise include circulation planning, response analysis, test list research and competitive market analysis. Joanne provides comprehensive mail plans, in-depth test recommendations, and marketing support to clients such as American City Business Journals, Carl Bloom Associates - PublicTV Coop, Foreign Affairs, Kiplinger's Retirement Report, National Review, Scientific American, The Atlantic and Wilson Quarterly. Contact Joanne.

: Carrie French Associate Vice President Carrie joined Lake Group Media's brokerage team in 2011 after a 20 year career at Direct Media. Her clients cross over the Consumer and BtoB fields covering Magazine and Book Publishing, Education/Information and Catalog Merchandise. She has a long history or servicing mailers in private and cooperative database environments. She is an extension of her clients' marketing departments and provides marketing support, test list research, mail planning and analysis while focusing on lowering acquisition costs for new customers. Her clients include Consumers Union, Boardroom, Inc., Lorman Education Services and Crestline Company, Inc. Contact Carrie.

: Elisa Klatt Senior Account Executive Elisa started her brokerage career at Lake Group Media, Inc. in 1994. She works closely with her clients on a daily basis executing successful mailings. She has built strong relationships with all of her clients throughout her years in the industry. Elisa's areas of expertise include lead generation, circulation planning, response analysis and test list research. Her roster of clients include consumer publishers, seminars and the consumer products such as Graphics Press, Bonnier Corporation, Morris Magazines, Gerber Products, Picture People, and Regionals such as Washingtonian and St. Louis Magazine. Contact Elisa.

: Heather Maylander Managing Director Heather has over 25 years of industry experience. Her career started at ALC in 1987 through 2008 where she was an Executive Vice President until joining Lake Group Media as Managing Director. Heather specifically set out to have a diversified portfolio of clients in both not-for-profit and the commercial marketplace, which allows for effective and innovative penetration into secondary markets. Heather's main focus as a marketing partner is to bring viable and cost effective solutions to acquire/reactivate/retain new donors, buyers or subscribers from complimentary channels whether it is email, direct mail, ad placement, insert media and/or mobile texting. Heather's brokerage experience includes Heifer Project International, Democratic Congressional Campaign Committee, Environmental Defense Fund, Planned Parenthood Federation of America, Nature Conservancy, Project Hope and City Harvest. Her commercial experience includes Barney's, Tommy Bahama, Neiman Marcus, Horchow, Gevalia, Harry & David, Historic Sales, Mother Jones, Christianity Today, Wall Street Journal and New York Times. Contact Heather.

: Mary Ellen Quirk Associate Vice President Mary Ellen has over 25 years experience in the direct marketing industry. She weds knowledge of today's most responsive lists and media with comprehensive understanding of clients' goals having worked as a broker, mailer, and account executive for a direct marketing advertising agency. Mary Ellen is a marketing partner for clients that include Army Times, Belvoir Media Group, Christian Science Monitor, Discover Magazine, National Geographic Society, Newsweek, and Yankee Publishing. Attuned to the varied constraints and challenges confronting each client, Mary Ellen analytically develops direct mail campaigns to meet their strategic objectives. Mary Ellen's expertise combined with her negotiation skills provides her clients with cost-effective multichannel solutions. Contact Mary Ellen.

: Kathy Stivaletti Associate Vice President For almost 25 years, Kathy has successfully planned and executed direct mail acquisition campaigns for today's leading direct marketers, improving response rates and lowering costs per new customer. As Associate Vice President within the List Brokerage Division, Kathy oversees the day-to-day operations of all of her accounts. Kathy's broad experience spans the spectrum in the direct marketing world -- she's been a broker, a manager and a mailer. In addition, Kathy has volunteered her time on the DMA's List and Database Council Operating Committee and maintains membership in several direct marketing related organizations. Clients include 92nd Street Y, Cygnus Business Media, Dale Carnegie, Discovery Girls, Exclusive Resorts, Holland America, Missionary Association of Mary Immaculate, Uline, University of Washington and University of Wisconsin. Contact Kathy.

: Chatty Teirstein Account Director Chatty has over 25 years experience in the Direct Marketing Industry. She works in a variety of media including Direct Mail, Alternate Media, Space, Mobile and Digital Media. In addition to maintaining her own accounts with clients who include Guideposts Publishing, Kids Discover Magazine, Metropolitan Museum of Art Catalog and Tabak's Health Products, Chatty is a Supervisor on Carolyn Woodruff's team. Chatty's clients look for her expertise in test recommendations, mail planning and price negotiations. Contact Chatty.

: Carolyn Woodruff Vice President Carolyn joined Lake Group Media in early 2011 as Vice President in the list brokerage division. Carolyn has over 25 years of media experience specializing in Business to Consumer and Business to Business postal strategies for her merchandise, seminar and publishing clients. In recent years, Carolyn has effectively transitioned numerous clients to multi channel processes in their prospecting and retention efforts. Over the years, Carolyn's clients have included: American Management Association, American Master Products, Disney Movie Club, Discovery Channel, Dr Leonard's Healthcare Corporation, Fresh Direct, Guideposts, Hallmark Business Expressions, Metropolitan Museum of Art, Reliable Office Supplies, Think Direct Marketing Group, Tabak's Health Products, USO, and Wine Country Gift Baskets. Contact Carolyn.