Team Leaders

Corporate

: Ryan Lake Chief Executive Officer As the Chief Executive Officer of Lake Group Media, Ryan concentrates on new product development, corporate strategic vision and recruitment. Specifically, Ryan oversees the vision of the organization and develops the technology, relationships, and partnerships necessary to allow the company to provide incremental income to its list management clients, improved response and efficiency for acquisition clients, as well as develop and launch new products and services in the analytical, database, and interactive arenas. Ryan also plays an active role in various DMA councils. Prior to becoming CEO in 2000, Ryan held various positions within the organization in the list brokerage, interactive and list management departments. Ryan holds a bachelor's degree in marketing from the University of Notre Dame. Contact Ryan.

: Karen Lake Chief Operating Officer Karen Lake began her direct marketing career as an Assistant Marketing Analyst at Audrey Jones where she learned the basics of direct mail, after which Karen spent 10 years in catalog circulation at national catalogs Lillian Vernon Corporation and MicroWarehouse. While at Lillian Vernon Karen's responsibilities included overseeing circulation, both housefile and prospecting, across 8 titles and for close to 200 million catalogs a year. Karen's experience includes housefile segmentation, modeling, list acquisition, list management, budgeting, analysis, database builds, package inserts, and blow-ins. Karen holds the position of Chief Operating Officer at Lake Group Media, Inc. These years of both consumer and business-to-business mailer-side experience have given Karen the background to work with LGM's top clients, helping them to achieve their marketing goals and providing them with comprehensive marketing strategies. Karen holds a Bachelor's degree from Hofstra University and a Master's degree from Iona College. Contact Karen.

Brokerage Team

: Joe Robinson Senior Vice President Joe is a 15+ year industry veteran in the list brokerage industry. As Senior Vice President of List Brokerage, Joe is responsible for maintaining his own roster of accounts, which include WSJ.com, Barron's, Investor's Business Daily, Fisher Investments, Oakstone Publishing Company and New York University. Joe's years of list expertise, negotiation skills, and relationships are combined with the most advanced list research and analytic tools, allowing him to effectively develop direct mail and email plans for his clients. In addition to maintaining his own accounts, Joe is responsible for the development of new products and services to help all Lake Group Media acquisition clients lower their acquisition costs and improve the efficiency and effectiveness of their marketing campaigns. Contact Joe.

: Jennifer Cuttler Vice President Jennifer joined Lake Group Media in 2011 as Vice President in the list brokerage division. Jennifer has over twenty five years of media experience specializing in consumer direct mail, email and online marketing strategies for her merchandise, catalog, publishing, financial and insurance clients. Over the years, Jennifer's clients have included: Gerber Life Insurance, Fingerhut, Biotech Research (International Home Shopping), Chef's Catalog, Dream Products, Audible.com, The Hartford, Garden State Life Insurance, Golf Digest, Fortune Magazine and more. Contact Jennifer.

: Joanne Elias Associate Vice President Joanne has been with Lake Group Media for more than 20 years. As Associate Vice President in the Brokerage Division, Joanne works closely with some of the industry's leading publishers and non-profit organizations, strategically planning and executing their direct mail acquisition campaigns. Joanne's areas of expertise include circulation planning, response analysis, test list research and competitive market analysis. Joanne provides comprehensive mail plans, in-depth test recommendations, and marketing support to clients such as American City Business Journals, Carl Bloom Associates - PublicTV Coop, Foreign Affairs, Kiplinger's Retirement Report, National Review, Scientific American, The Atlantic and Wilson Quarterly. Contact Joanne.

: Carrie French Associate Vice President Carrie joined Lake Group Media's brokerage team in 2011 after a 20 year career at Direct Media. Her clients cross over the Consumer and BtoB fields covering Magazine and Book Publishing, Education/Information and Catalog Merchandise. She has a long history or servicing mailers in private and cooperative database environments. She is an extension of her clients' marketing departments and provides marketing support, test list research, mail planning and analysis while focusing on lowering acquisition costs for new customers. Her clients include Consumers Union, Boardroom, Inc., Lorman Education Services and Crestline Company, Inc. Contact Carrie.

: Elisa Klatt Senior Account Executive Elisa started her brokerage career at Lake Group Media, Inc. in 1994. She works closely with her clients on a daily basis executing successful mailings. She has built strong relationships with all of her clients throughout her years in the industry. Elisa's areas of expertise include lead generation, circulation planning, response analysis and test list research. Her roster of clients include consumer publishers, seminars and the consumer products such as Graphics Press, Bonnier Corporation, Morris Magazines, Gerber Products, Picture People, and Regionals such as Washingtonian and St. Louis Magazine. Contact Elisa.

: Heather Maylander Managing Director Heather has over 25 years of industry experience. Her career started at ALC in 1987 through 2008 where she was an Executive Vice President until joining Lake Group Media as Managing Director. Heather specifically set out to have a diversified portfolio of clients in both not-for-profit and the commercial marketplace, which allows for effective and innovative penetration into secondary markets. Heather's main focus as a marketing partner is to bring viable and cost effective solutions to acquire/reactivate/retain new donors, buyers or subscribers from complimentary channels whether it is email, direct mail, ad placement, insert media and/or mobile texting. Heather's brokerage experience includes Heifer Project International, Democratic Congressional Campaign Committee, Environmental Defense Fund, Planned Parenthood Federation of America, Nature Conservancy, Project Hope and City Harvest. Her commercial experience includes Barney's, Tommy Bahama, Neiman Marcus, Horchow, Gevalia, Harry & David, Historic Sales, Mother Jones, Christianity Today, Wall Street Journal and New York Times. Contact Heather.

: Mary Ellen Quirk Associate Vice President Mary Ellen has over 25 years experience in the direct marketing industry. She weds knowledge of today's most responsive lists and media with comprehensive understanding of clients' goals having worked as a broker, mailer, and account executive for a direct marketing advertising agency. Mary Ellen is a marketing partner for clients that include Army Times, Belvoir Media Group, Christian Science Monitor, Discover Magazine, National Geographic Society, Newsweek, and Yankee Publishing. Attuned to the varied constraints and challenges confronting each client, Mary Ellen analytically develops direct mail campaigns to meet their strategic objectives. Mary Ellen's expertise combined with her negotiation skills provides her clients with cost-effective multichannel solutions. Contact Mary Ellen.

: Kathy Stivaletti Associate Vice President For almost 25 years, Kathy has successfully planned and executed direct mail acquisition campaigns for today's leading direct marketers, improving response rates and lowering costs per new customer. As Associate Vice President within the List Brokerage Division, Kathy oversees the day-to-day operations of all of her accounts. Kathy's broad experience spans the spectrum in the direct marketing world -- she's been a broker, a manager and a mailer. In addition, Kathy has volunteered her time on the DMA's List and Database Council Operating Committee and maintains membership in several direct marketing related organizations. Clients include 92nd Street Y, Cygnus Business Media, Dale Carnegie, Discovery Girls, Exclusive Resorts, Holland America, Missionary Association of Mary Immaculate, Uline, University of Washington and University of Wisconsin. Contact Kathy.

: Chatty Teirstein Account Director Chatty has over 25 years experience in the Direct Marketing Industry. She works in a variety of media including Direct Mail, Alternate Media, Space, Mobile and Digital Media. In addition to maintaining her own accounts with clients who include Guideposts Publishing, Kids Discover Magazine, Metropolitan Museum of Art Catalog and Tabak's Health Products, Chatty is a Supervisor on Carolyn Woodruff's team. Chatty's clients look for her expertise in test recommendations, mail planning and price negotiations. Contact Chatty.

: Carolyn Woodruff Vice President Carolyn joined Lake Group Media in early 2011 as Vice President in the list brokerage division. Carolyn has over 25 years of media experience specializing in Business to Consumer and Business to Business postal strategies for her merchandise, seminar and publishing clients. In recent years, Carolyn has effectively transitioned numerous clients to multi channel processes in their prospecting and retention efforts. Over the years, Carolyn's clients have included: American Management Association, American Master Products, Disney Movie Club, Discovery Channel, Dr Leonard's Healthcare Corporation, Fresh Direct, Guideposts, Hallmark Business Expressions, Metropolitan Museum of Art, Reliable Office Supplies, Think Direct Marketing Group, Tabak's Health Products, USO, and Wine Country Gift Baskets. Contact Carolyn.

Management Team

: Lenny Medico Senior Vice President Lenny began his career in 1993 at Lake Group Media, Inc. as a Sales Manager and then worked at American List Counsel as the Vice President and Director of Accounts. Lenny returned to Lake Group Media, Inc. in April of 2004 as Senior Vice President of List Management. Under the direction of Lenny, Lake Group Media Inc. has developed into an industry leader for List Management. Lenny is always contributing fresh ideas and new insight to the Lake Group Media, Inc. List Management sales approach. He brings a disciplined, results-oriented approach to the priorities and demands of List Management account management and his analytic ability and excellent interpersonal skills have garnered praise from Clients, Brokers and Mailers. Lenny's primary role in overseeing the Lake Group Media List Management Department is strategic development and revenue growth of our managed properties along with garnering all necessary resources to develop and execute unique Sales and Marketing plans for Lake Group Media's prestigious portfolio of blue chip clients. Lenny has a bachelor's degree in marketing from Iona College and is an active member of the DMA and Circulation Counsel. Contact Lenny.

: Jed Dorney Vice President Jed had over 10 years of agency experience in the financial marketplace before joining Lake Group Media in 2001. His agency experience enables him to bring a fresh approach to list management, providing new ideas that are "outside the box" of traditional methods. This experience combined with his years of experience at Lake Group Media, enabled him to implement a sales program that reaches non-traditional agencies with list management recommendations; an untapped market at most traditional list firms. Jed is the primary point of contact, providing monthly status of sales and marketing efforts. He coordinates information from all areas of list management to insure the smooth flow of information to clients on a consistent basis. This approach is not only beneficial to the list owner, since it provides one central source for information but it also enables other departments, specifically the sales team, to focus exclusively on efforts in recommending and up-selling files. Jed holds a Bachelor's degree from Hofstra University. Contact Jed.

: Lisa Dolzadelli Director of Client Services As Director of Client Services, Lisa is fully aware of the fact that the quality of service rendered to direct marketers is the pivotal function upon which all future orders hinge! To this end, she is dedicated to personally guiding, training and insuring the professional development of her staff of 10+ customer service representatives, who recognize that accurate order processing and timely shipment are vital to our clients. Furthermore, Lisa's long term, personal relationship with both brokers and service bureaus enables her to successfully respond to all challenges relating to fulfillment, order clearances and special requests. Year in and year out, both clients and staff benefit from Lisa's experience and expertise. Contact Lisa.

: Sheryl Benjamin Sales Director Sheryl began her career in 1984 and joined Lake Group Media in July 2011. Prior to joining Lake Group Media, Sheryl held a position at Infogroup as a Vice President / Team Leader in the Consumer List Management Division. There she worked with clients covering many consumer markets including catalog / merchandise, continuity, publishing, retail, and sweepstakes. Her responsibilities included maximizing list rental income through database development, growth in ancillary market usage, modeling, partnership, and additional program opportunities. In 1992, Sheryl was awarded the Salesperson of the Year and Employee of the Year in 2001. She is an active board member of the Hudson Valley Direct Marketing Association. Contact Sheryl.

: Lenore Cunningham Sales Director Lenore has over 10 years experience in list management sales with a strong focus in consumer publishing. She began her career in 1998 working for Mal Dunn Associates as an exchange analyst then moved into list management sales and in 2004 was promoted to Director of List Management. In 2006, Lenore joined Lake Group Media's list management sales team in support of our commitment to growth and currently manages the sales for Bonnier Corporation which includes such titles as BabyTalk, Parenting Early Years, Popular Science, Field and Stream and Outdoor Life. Lenore also manages the sales for Source Interlink Media which includes such titles as Automobile, Sail and Stereophile. She is an active member of the DMA, Direct Marketing Club of NY and the Hudson Valley DMA. Contact Lenore.

: Danny Grubert Sales Director Danny began his direct marketing career over 14 years ago at Venture Direct Worldwide. He joined Lake Group Media in 2001 and has been an integral part of the List Management division. During this time Danny has developed an extensive mailer and vendor network, having worked with a wide range of business publishing, business merchandise, associations and seminar clients. Danny is responsible for all sales and marketing efforts of such key accounts as AICPA, American Bar Association, American City Business Journals, Elsevier, Inc., Harvard Business Review, and Investor's Business Daily. Contact Danny.

: Belkys Reyes-Cuni Sales Director Belkys began her career in direct marketing over 20 years ago after graduating from Pace University. Shortly after graduation, she joined a direct marketing firm in New York as an Account Executive. During her tenure there, she honed her marketing skills and knowledge while moving up the ranks to Vice President of List Management. Over the years, Belkys has had the opportunity to work within various sectors of our industry across the business, consumer, and international markets. Belkys joined Lake Group Media in 2003 as Sales Director. Her dedicated work ethic combined with her knowledge and experience gives her unique insight and the ability to handle the sales and marketing efforts for each of our prestigious accounts at Lake Group Media. Some of her accounts include Frank Cawood & Associates, Future USA, Macys, Newsweek, Scientific American, Smithsonian Magazine, Week Publications, Wildlife Conservation Society and Weider History Group to name a few. Contact Belkys.

Direct List Services

: Mike Connolly Vice President Mike began his direct marketing career more than fifteen years ago at Medical Economics providing allied healthcare professionals, hospital personnel, nurses, physicians to healthcare marketers. From 1996 - 1999, he worked for InfoUSA/Database America, specializing in offering compiled and response files, data processing, profiling and modeling. Mike later went to work for Venture Direct Worldwide from 1999-2001, where he not only provided the above services, but also specialized in now offering printing, mailing and online/email services. As Vice President in the Direct List Services Division of Lake Group Media, Mike offers a 'One Stop Shop' solution for the direct marketing community. These solutions represent List Recommendations, Data Processing, Printing, Mailing, Modeling and Profiling capabilities. Mike's current clients include Amcon, American Trainco, CLE International, Hackensack Medical Center, Lydia's Professional Uniforms, Material Handling Industry America, and Optionetics. Contact Mike.

DonorBase®

: Bruce Demaree Vice President, Cooperative Data Services Bruce's 15 years of marketing experience includes list management (Novus Marketing), data licensing (Marigold Technologies), and online directory services (MediaBrains), while his interest in cooperative platforms developed when he assembled multi-source marketing files for the use of telecom and financial services firms at CPC Associates. Since 2006, Bruce has been responsible for the database architecture and client satisfaction at DonorBase®, where his efforts fuel the campaign success for hundreds of non-profits across all service sectors. Bruce holds degrees from Indiana and Yale Universities. Contact Bruce.

: Bruce Hammer National Sales Manager Bruce brings a long track record of success helping both Non-Profits and Commercial Organizations acquire new donors and customers. He began his career 25 years ago with Direct Media as a computer operator and went on to drive sales for their largest computer list clients. Bruce also spent 10 years with American List Counsel as the Vice President of List Management, where he was responsible for the ultimate satisfaction of high profile client relationships. At DonorBase®, Bruce specializes in leveraging the DonorBase® Co-operative Database to help Non-Profit Organizations acquire new donors specifically tailored to meet their campaign goals. He also helps Non-Profits to understand their own donors through housefile profiling and benchmarking services. Bruce's experience and wide network of industry relationships make him a valuable and trusted resource for his clients. Contact Bruce.

: Allison Hoshia Account Executive Allison began her 5 years ago career in Direct List Services division of Lake Group Media. She now applies her knowledge and skill to DonorBase® as the list manager on the NOZA and National Relief Charities files. Enthusiasm for non-profit response marketing, coupled with careful attention to her client's needs, makes Allison a key member of the DonorBase® team. Contact Allison.