amfAR, The Foundation for Aids Research,
Engages Lake Group Media, Inc.
to Handle Direct Mail Acquisition Efforts
Lake Group Media, Inc. the leading media acquisition and sales agency, announced today that amfAR has engaged their services to provide all donor acquisition strategies and plans starting with their September 2015 campaign. The team will also provide deep analytics and performance management reporting to enable the organization to react quickly to changing donor preferences. In addition, LGM will handle all list management services beginning Monday, August 17, 2015.
“We are honored to work with such an impressive organization,” said Ryan Lake, CEO of Lake Group Media, Inc. “amfAR was looking for a new approach to planning to help identify new prospective donors. As a strategic advisor, we’ll use our expertise in the fundraising marketplace to strengthen their direct mail efforts and grow their donor base.“
Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the study and treatment of HIV/AIDS. Since 1985, amfAR has invested more than $388 million in its programs and has awarded more than 3,300 grants to research teams worldwide.
About Lake Group Media, Inc.
Lake Group Media, Inc. is an industry-leading direct marketing agency specializing in the direct mail, insert, email and online channels. LGM helps organizations grow their customer base through full service integrated marketing solutions including direct mail, email, print and insert media, and display. LGM’s ongoing success is based on their clients – they are leaders in virtually every marketplace, both commercial and nonprofit, business and consumer.