Armonk, New York – Effective immediately
Colonial Williamsburg Foundation Engages
Lake Group Media®, Inc. to Handle Acquisition and Exchange Management and Sales Efforts
Lake Group Media, a leading media acquisition and sales agency, has announced that Colonial Williamsburg Foundation has engaged their services to provide donor acquisition strategies and list management sales and exchange management. The LGM Donor Acquisition team presented a solid strategy to further CWF’s mission, “To feed the human spirit by sharing America's enduring story." LGM’s proprietary tools and analytical capabilities enables them to develop strategic marketing plans not only for today, but for future growth of this program. In addition, Lake Group Media plans to implement new and innovative strategies to grow list rental revenue and cultivate exchange relationships.
“We are excited and honored to begin working with this invaluable organization,” said Ryan Lake, CEO of Lake Group Media, Inc. “Colonial Williamsburg Foundation was looking for a strategic advisor to present a sound strategy to help them navigate this pivotal point in their growth and to ensure history is brought to life for future generations. As a strategic advisor, we’ll use our expertise in the fundraising marketplace to strengthen their efforts and grow their donor base.”
About Colonial Williamsburg Foundation
The Colonial Williamsburg Foundation preserves, restores and operates Virginia’s 18th-century capital of Williamsburg. Innovative and interactive experiences highlight the relevance of the American Revolution to contemporary life and the importance of an informed, active citizenry. The Colonial Williamsburg experience includes more than 600 restored or reconstructed original buildings, renowned museums of decorative arts and folk art, extensive educational outreach programs for students and teachers, lodging, culinary options from historic taverns to casual or elegant dining, the Golden Horseshoe Golf Club featuring 45 holes designed by Robert Trent Jones and his son Rees Jones, a full-service spa and fitness center, pools, retail stores and gardens. Philanthropic support and revenue from admissions, products and hospitality operations sustain Colonial Williamsburg’s educational programs and preservation initiatives.
For more information visit www.colonialwilliamsburg.org
About Lake Group Media
Lake Group Media is an industry-leading direct marketing agency specializing in the direct mail, insert, email and online channels. LGM helps organizations grow their customer base through full service integrated marketing solutions including direct mail, email, print and insert media, social media, and display. Our ongoing success is based on our clients – leaders in virtually every marketplace, both commercial and nonprofit, business and consumer.