Paid Search Marketing, or Pay Per Click (PPC) marketing is a component of search engine marketing that centers around bidding on keyword terms with the major search engines, giving companies a chance to be visible in search engine results. At Lake Group Media, we use PPC as a method to help customers achieve their acquisition goals in a cost effective way. Beyond acquisition, we use paid search to help our clients achieve many of their business objectives, often using the search engines as a cost effective testing ground for new ideas and concepts.
Our analytical team takes a comprehensive approach to maximize results, often incorporating feedback from your other marketing initiatives to provide you with true business intelligence. Our process involves the following steps:
- Keyword Analysis
- Ad Copy Testing
- Landing Page Optimization & Testing
We deploy paid search advertisements to the “big 3″ major search engines: Google, Bing and Yahoo. In addition, we deploy Pay Per Click ads to Facebook and LinkedIn. Once your ads are up and running, we begin the process of monitoring the results for the campaigns, manage bids, analyze results, and maximize your return on investment.
If you are ready to look into what Lake Group Media can accomplish with your business, we encourage you to contact CEO Ryan Lake.