If you do a search on Google and can’t find your company in the search results, it’s time to consult Lake Group Media. Our team of experts are equipped with the best practices, methodologies and technical knowledge necessary to increase the organic search results for your company, a process often referred to as Search Engine Optimization.
Search Engine Optimization is a component of Search Marketing that focuses on making improvements to your website in order to help it rank better in the major search engines such as Google, Bing and Yahoo. In contrast to Pay-Per-Click advertising, where bids are placed on keywords and you pay for each individual click, search engine optimization utilizes keyword placement within your website in order to increase the likelihood that your website will appear in the organic search results – driving a free source of traffic to your website.
Like most marketing efforts, the success of the campaign comes in the details. It takes a combination of technical aptitude, business intelligence, and process discipline to achieve high rankings in the search engines. It also takes time; often much more time than expected. The fundamental principles of search engine optimization are easy, but the key to success is in the details of project management, participation from all involved parties and a high level of resourcefulness to make compromises without jeopardizing your chances of ranking high in the search engines. A strong organic ranking is usually rooted in the following:
- Keyword Research
- Technical Site Infrastructure
- Continuous Search Optimization & Reporting
Once all of the above has been implemented on the site, the next step is to measure the impact of these changes, report on successes, identify new opportunities, and continue with the optimization process. Every time new pages are created or updated, we will monitor the progress and report on the results. We utilize data from Google Analytics and other tools to collect data, and then our marketing strategists will present their findings to your business in a way that is both clear and informative.
Search Engine Optimization is a continuous process that needs constant attention to obtain and retain top results. Our team is passionate about delivering these results and is constantly striving to maximize the value we provide to our clients. If you are interested in learning more about our Search Engine Optimization services, please call Ryan Lake at Lake Group Media.