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Team Leaders


Bruce DemareePresident, DonorBaseBruce's 20 years of marketing experience includes list management (Novus Marketing), data licensing (Marigold Technologies), and online directory services (MediaBrains), while his interest in cooperative platforms developed when he assembled multi-source marketing files for the use of telecom and financial services firms at CPC Associates. Since 2006, Bruce has been responsible for the database architecture and client satisfaction at DonorBase®, where his efforts fuel the campaign success for hundreds of non-profits across all service sectors. Bruce holds degrees from Indiana and Yale Universities.
Allison HoshiaVice President, Client ServicesBeginning her direct response career in the brokerage division of Lake Group Media over 10 years ago, since 2008 Allison has applied her knowledge and skills to DonorBase®.  In addition to overseeing DonorBase updates, analyzing member data and fulfilling orders, Allison also serves as list manager of the NOZA Enhanced Donor Masterfile.  Enthusiasm for non-profit response marketing, coupled with careful attention to her client's needs, makes Allison a key member of the DonorBase® team. 
Sherene KellySenior Vice President, Sales and MarketingSherene leads the DonorBase® Sales and Marketing team to provide customized solutions for our clients. She has a passion for fundraising and has been a direct marketer for over 15 years. Focusing on cooperative database modeling for the last 8 years she drives strategy with her diverse expertise in animal welfare/environmental causes to veterans, women/children, health/disease to special needs and humanitarian relief services. She has worked with U.S. Fund for UNICEF, The Nature Conservancy, CARE, Wounded Warrior Project, Feeding America and Special Olympics. Sherene is an active member of the Direct Marketing Association of Northern California (DMANC), and DMANF as well as a DMAW board member. She has volunteered on Education Committees for The Bridge Conference and Nonprofit Conference.
Debbie LarsenVice President, SalesDebbie joined DonorBase® in May 2013, with a background of more than 20 years experience in non-profit marketing and fundraising. Prior to joining DonorBase, Debbie worked on both the mailer and agency side in multiple analytical roles. She has extensive experience in strategic planning, analysis, reporting, model development and list planning. As a Vice President of Sales, Debbie assists DonorBase clients in achieving comprehensive fundraising and development goals through custom analysis, strategizing and offering new avenues geared specifically for each client’s unique situation.
Marissa MessingerSenior Data AnalystMarissa joined DonorBase® as Senior Data Analyst with over 13 years of experience in direct response, data management and non-profit marketing.  Her previous work has involved results analysis and reporting, strategic data evaluation and segmentation, model development, and production management. Her client relationship enthusiasm mixed with her keen attention to details, makes Marissa a key member of the DonorBase team.
Bryan TerpstraVice President, Client ServicesBryan joined DonorBase® in September of 2016. Over the course of his career, Bryan has been responsible for managing the strategy, analysis, and production for more than 15 major nonprofit organizations. He has worked with the American Cancer Society, Special Olympics, the Arthritis Foundation, M.D. Anderson Cancer Center, and Covenant House. At DonorBase, Bryan helps clients to meet their fundraising goals and raise more net revenue for their programs and services. He is actively involved with the DMA Nonprofit Federation (DMANF) and is currently a board member of the Direct Marketing Fundraisers Association (DMFA).  
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