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Crowdfunding / Capital - Raising Campaigns

SEC JOBS Act Creates New Advertising Opportunities for Crowdfunding

Private Capital-Raising Campaigns!

Target Clients: Crowdfunding, Private Capital-Raising Campaigns

Opportunity: The SEC JOBS Act now allows general solicitation and advertising for crowdfunding private capital-raising campaigns that were prohibited in the past – making it feasible for small private companies to generate funding directly from accredited investors. [Accredited Investors = Individuals with investable net worth of $1million or more, excluding their primary residence, OR individuals with incomes above $200,000+ for the last 2 or more years].

Challenges: The competition to attract new investors in your private company is fiercer than ever before with passage of the JOBS act. As a result, successful crowdfunding private capital-raising campaigns are using multichannel advertising as a tool to attract new accredited investors.

Solution: Lake Group Media, Inc. is one of the largest independent traditional and digital media buying companies in the country. We provide successful crowdfunding campaigns a full-service marketing and advertising solution to help reach accredited individual retail investors directly. 

Ad Benefits: Lake Group Media is uniquely qualified to manage the advertising for your crowdfunding marketing campaigns. Some important benefits: 

  • We are financial marketing experts, having conducted hundreds of media plans for various financial advertisers for more than 50 years.
     
  • We are not a fly-by-night operation. We have more than 70 employees and have been in business since 1960.
     
  • As an independent media buyer, we will not recommend only the media that we publish or own. Instead, we offer customized, objective media campaigns based on your specific requirements. 
     
  • As one of the largest buyers of financial media in the U.S., we have access to the best investor relations postal lists and investor relations email lists at the lowest possible costs, as well, digital media and DRTV.
     
  • We offer sophisticated back-end reporting and analytics for each campaign for constant improvement of marketing ROI.

Media Options Available

Our financial advertising campaigns include one or more of these media channels:

  • Email – Dozens of targeted accredited investor email lists are analyzed and selected specifically for your campaigns.  Sample list sources targeting accredited investors include Investor’s Business Daily, Dow Theory Forecasts, Forbes, The Street Alert, Fidelity Guide to Investor Funds, etc. Our knowledge and experience to understand the performance of each list guides our campaigns and ensures optimized return on your marketing dollars.  We can even target institutional investor lists such as Investment Advisor, Pensions & investments, etc. if desired. 
     
  • Direct Mail – Hundreds of individual responsive list sources custom-built for your campaigns.  Sample list sources targeting accredited investors include Investor’s Business Daily, Dow Theory Forecasts, Leeb’s Income Performance Letter, Cash Cow, Investing Daily, Fidelity Guide to Investor Funds, etc. Our knowledge and experience to understand the performance of each list guides our campaigns and ensures optimized return on your marketing dollars.  We can even target institutional investor lists such as Investment Advisor, Pensions & investments, etc. if desired. We also offer complete data processing and printing services for your mail piece.
     
  • Paid Search – We select, analyze and optimize paid search campaigns for relevant financial search terms related to your investment products. We can target both accredited investors and institutional investors if desired. 
     
  • Internet/Display – We develop custom audiences for display advertising based not on some “black box” financial segment, but on actual financial product purchase data generated from our financial media partners.  We can even upload your first-party data to the campaign and we can also target institutional investors if desired. 
     
  • Facebook – We develop custom audiences for Facebook targeting campaigns based not on some “black box” financial segment, but on actual financial product purchase data generated from our financial media partners. We can even upload your first party data to the campaign and we can also target institutional investors if desired. 
     
  • Twitter – We develop custom audiences for Twitter targeting campaigns based not on some “black box” financial segment, but on actual financial product purchase data generated from our financial media partners. We can even upload your first party data to the campaign and we can also target institutional investors if desired. 
     
  • TV – sample audiences include CNBC, Fox Business, etc.

Complete Solution

In addition to media segmentation and selection, we offer financial companies a full-service solution including creative development, media buying, execution, merge purge, printing/mailing and back-end reporting capabilities. 

For more information,
Please contact:

Joe Robinson
Senior Vice President
Lake Group Media, Inc.
(914)925-2437
Joe.robinson@lakegroupmedia.com

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