Armonk, New York – Effective immediately - Lake Group Media, Inc. is chosen to manage the Fingerhut files which include: Fingerhut Abacus Cross Member Modeling Program, Fingerhut Buyers Masterfile and Enhanced, Fingerhut Charitable Donors Masterfile, Fingerhut Legacy Database, Fingerhut Modeling Program and Fingerhut Seniors Masterfile.
24 Month Buyers - 1,712,833 @ $100/M
Abacus Scoring Fee @ +$30/M
24 Month Buyers - 731,365 @ $100/M
Donors (all orders) @ +$12/M
Total Universe/ Base Rate - 2,787,869 @ $100/M
Total Universe/ Base Rate - 3,764,900 @ $110/M
Model Scoring Fee @ +$25/M
24 Month Buyers - 891,774 @ $100/M
Adult Age (all orders) @ +$12/M
Publisher Rate @ $80/M
Fundraiser Rate @ $75/M
FINGERHUT builds lifetime customer value with its customers by offering "access to better living" through its popular credit services and its wide selection of name-brand general merchandise. FINGERHUT customers choose from a variety of products at different price points, including electronics, apparel, jewelry, sports/recreation/outdoor, toys/infants, and home furnishings.
To place an order on this file or for more information on the modeling program,
please contact Sheryl Benjamin at
(914) 925-2432, or e-mail Sheryl.Benjamin@LakeGroupMedia.com.