Lake Group Media named as exclusive list manager for all Hearst Magazines titles.
We are pleased to announce that effective immediately, Lake Group Media has been awarded the exclusive postal and online sales management for all Hearst Magazines publications. This agreement includes all data being generated from Bicycling, Car and Driver, Cosmopolitan, Country Living, Elle, Elle Décor, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, Men’s Health, O, The Oprah Magazine, Popular Mechanics, Prevention, Road & Track, Runners World, Town & Country, Veranda, Woman’s Day, and Women’s Health.
Through the partnership, Lake Group Media will overlay Hearst Magazines’ first-party data into a collection of enhanced masterfiles and create modeled audience segments that provide ideal solutions for marketers.
Per Lenny Medico, SVP of Lake Group Media, “We are extremely excited to be working with Hearst Magazines which is a leading global publishing company”. Hearst Magazines is one of the world’s largest publishers of monthly magazines with more than 25 U.S. brands and over 300 international editions.
Lake Group Media will be offering, along with these individual publications, new data products including additional selectivity and an integrated media approach providing the ideal audience solutions for your marketing efforts.
For additional Information on the Hearst portfolio, please contact Sheryl Benjamin at 914.925.2432 or firstname.lastname@example.org.