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Transaction-Based Audiences for Email, Direct Mail, Facebook® and Addressable TV Campaigns
First time available from Lake Group Media, Mastercard offers advertisers transaction-based audiences built from Mastercard transactions across hundreds of buyer categories. Targeting is based on real consumer spending patterns to create the most effective, responsive models. Data is refreshed monthly with updated transactions. Data is selectable for: Email, Direct Mail, Facebook and Addressable TV Campaigns.
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All transactions are modeled and scored – ranked into 21 sub-groupings. These custom models are selectable for all Email, Direct Mail, Facebook and Addressable TV Campaigns.
MASTERCARD AUDIENCES: 31,329,298 Total Consumers
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