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Team Leaders

Brokerage Team

Joe RobinsonSenior Vice PresidentJoe is a 20+ year industry veteran in the list brokerage industry. As Senior Vice President of List Brokerage, Joe is responsible for maintaining his own roster of accounts, which include Investor's Business Daily, Verizon Wireless, Tauck, Horizon Publishing and New York University. Joe's years of list expertise, negotiation skills, and relationships are combined with the most advanced list research and analytic tools, allowing him to effectively develop direct mail and email plans for his clients. In addition to maintaining his own accounts, Joe is responsible for the development of new products and services to help all Lake Group Media acquisition clients lower their acquisition costs and improve the efficiency and effectiveness of their marketing campaigns. 
Heather MaylanderManaging DirectorHeather has over 29 years of industry experience. Her career started at ALC in 1987 through 2008 where she was an Executive Vice President until joining Lake Group Media as Managing Director. Heather specifically set out to have a diversified portfolio of clients in both not-for-profit and the commercial marketplace, which allows for effective and innovative penetration into secondary markets. Heather's main focus as a marketing partner is to bring viable and cost effective solutions to acquire/reactivate/retain new donors, buyers or subscribers from complimentary channels whether it is email, direct mail, ad placement, insert media and/or mobile texting. Heather's brokerage experience includes Heifer Project International, Doctors Without Borders, Sierra Club, Conquer Cancer Foundation, Partnership With Native Americans, Environmental Defense Fund, Nature Conservancy, Project Hope and City Harvest. Her commercial experience includes Barney's, Tommy Bahama, Neiman Marcus, Horchow, Gevalia, Harry & David, Historic Sales, Bonnier Corporation, Christianity Today, Wall Street Journal and New York Times. 
Jennifer CuttlerVice PresidentJennifer joined Lake Group Media in 2011 as Vice President in the list brokerage division.  Jennifer has over 25+ years of media experience  in circulation planning and data analysis.  She works very closely with her multi channel clients to develop new opportunities and execute acquisition campaigns with a P&L focus.  Her comprehensive expertise are in consumer direct mail, email and online marketing strategies for merchandise, catalog, financial and insurance clients.  Jennifer’s brokerage experience includes Gerber Life Insurance, Gerber Products, Target, Chefs Catalog, Fingerhut, Gettington, Oriental Trading, Biotech Research, International Home Shopping, Especially Yours, The Hartford, Garden State Life, Golf Digest and more.  
Carolyn WoodruffManaging DirectorCarolyn joined Lake Group Media in early 2011 as Managing Director in the list brokerage division. Carolyn has over 25 years of media experience specializing in Business to Consumer and Business to Business postal strategies for her merchandise, seminar and publishing clients. In recent years, Carolyn has effectively transitioned numerous clients to multi channel processes in their prospecting and retention efforts. Over the years, Carolyn's clients have included: American Management Association, American Master Products, Disney Movie Club, Discovery Channel, Dr Leonard's Healthcare Corporation, Fresh Direct, Guideposts, Hallmark Business Expressions, Metropolitan Museum of Art, Reliable Office Supplies, Think Direct Marketing Group, Tabak's Health Products, USO, and Wine Country Gift Baskets. 
Joanne EliasAssociate Vice PresidentJoanne has been with Lake Group Media for more than 20 years. As Associate Vice President in the Brokerage Division, Joanne works closely with some of the industry's leading publishers and non-profit organizations, strategically planning and executing their direct mail acquisition campaigns. Joanne's areas of expertise include circulation planning, response analysis, test list research and competitive market analysis. Joanne provides comprehensive mail plans, in-depth test recommendations, and marketing support to clients such as American City Business Journals, Carl Bloom Associates - PublicTV Coop, Foreign Affairs, Inc. Magazine, Kiplinger's Retirement Report, National Review, Newsday, Oblate Missions, Scientific American and The Atlantic.
Kathy StivalettiAssociate Vice PresidentFor over 25 years, Kathy has successfully planned and executed acquisition campaigns for today's leading direct marketers looking to grow their business .  Always balancing both the art and science of direct marketing, she is constantly working to improve response rates while lowering costs per new customer. As Associate Vice President within the List Brokerage Division, Kathy oversees the day-to-day operations of all of her accounts. Kathy's broad experience spans the spectrum in the direct marketing world -- she's been a broker, a manager and a mailer. In addition, Kathy volunteers her time on various industry committees and maintains membership in several direct marketing related organizations.  Clients include AC Business Media, Dale Carnegie, Demco, Food Banks Consortium, Frank Cawood, Hedgehog Review, Krames StayWell, Missionary Association of Mary Immaculate, Missions Group, Texas Highways, Uline and White House Historical Association.
Carrie FrenchAssociate Vice PresidentCarrie joined Lake Group Media's brokerage team in 2011 after a 20 year career at Direct Media. Her clients cross over the Consumer and BtoB fields covering Magazine and Book Publishing, Education/Information and Catalog Merchandise. She has a long history or servicing mailers in private and cooperative database environments. She is an extension of her clients' marketing departments and provides marketing support, test list research, mail planning and analysis while focusing on lowering acquisition costs for new customers. Her clients include Boardroom, Inc., Consumers Union, Crestline Company, Lorman Education Services, Patterson Medical and Reader's Digest. 
Mary Ellen QuirkAssociate Vice PresidentMary Ellen has over 25 years experience in the direct marketing industry. She weds knowledge of today's most responsive lists and media with comprehensive understanding of clients' goals having worked as a broker, mailer, and account executive for a direct marketing advertising agency. Mary Ellen is a marketing partner for both commercial and not-for-profit clients that include Belvoir Media Group, The Christian Science Monitor, Discover Magazine, Emmis Publishing, National Geographic Partners, National Geographic Society, TEN (The Enthusiast Network), SagaCity Media and Yankee Publishing. Attuned to the varied constraints and challenges confronting each client, Mary Ellen analytically develops multichannel solutions to meet their corporate objectives. Mary Ellen's expertise combined with her negotiation skills provides her clients with cost-effective strategies.
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