Lake Group Media optimizes revenue for over 700 nationally-recognized direct mail lists, email lists, online display and insert media properties.
We are honored to represent such a prestigious and diverse roster of clients. They trust us and we would be humbled to earn the trust of your organization as well, with our media sales (list management) solution. Some of the biggest benefits we offer are our:
Diverse Client Roster
With clients in every commercial and nonprofit category, we have the ability to reach both current and prospective advertisers in virtually every market. This is a tremendous advantage we hold in the marketplace - it offers you the opportunity to increase and optimize advertising income from both core and non-endemic advertising categories.
Talent & Experience of our Sales/Production Teams
Perhaps our biggest competitive advantage is our people – we have over 70 employees, most based in our Armonk, New York headquarters, with satellite offices in New Jersey, Arizona, Florida and Virginia. Our staff talent is unmatched, with a tradition of working with the best and brightest direct marketers at leading national and regional commercial and nonprofit organizations. Our staff has an average tenure of 18 years industry experience across all divisions here at Lake Group Media.
Economies of Scale
Lake Group Media has a dedicated list management team with the economies of scale to optimize your list rental income. We have seven (7) sales directors and fourteen (14) sales associates that focus exclusively on the list management side of our business.
Diverse Media Buying (List Brokerage) Division
Lake Group Media employs one of the industry’s largest media buying (List Brokerage) divisions, which can be a big benefit to helping our sales teams work directly with our media buying experts (list brokers) to help optimize your list rental income.
Increased Advertising & Promotions
We have the economies of scale to effectively promote your media properties through paid space advertising, direct mail, email, banner ads, and e-newsletter sponsorships in relevant trade publications. Unlike many competitors, we remain committed to spending the money to exhibit at industry events and trade shows, including both commercial and nonprofit-focused events.
Proprietary Sales Tools
Lake Group Media is the only major list management company that utilizes proprietary order entry and sales contact management systems. Our second-generation technology will provide us with much greater efficiency and accuracy of your list orders and exchange balances, as well as increased sales efficiencies through our networked contact management tool and sales/prospect reports. This scientific approach enables our sales teams to be much more educated and efficient in our sales efforts.
Not only has Lake Group Media, Inc. been able to grow by double-digit margins over each of the past five years, we have a proven track record of results. Look no further than our satisfied clients – 38% of whom have been Lake Group Media clients for more than a decade, and 78% who have been clients for at least five (5+) years!