National Audubon Society
Engages Lake Group Media, Inc. to
Handle Direct Mail Acquisition and List Sales Efforts
Lake Group Media, the leading media acquisition and sales agency, announced today that National Audubon Society has engaged their services to provide all donor acquisition strategies, effective immediately. The team will provide deep analytics and performance management reporting to enable the organization to react quickly to changing donor preferences. In addition, LGM will handle all list management sales beginning July 1, 2017.
“We are honored to work with such an impressive organization,” said Ryan Lake, CEO of Lake Group Media, Inc. “National Audubon Society was looking for a new approach to planning to help identify new prospective donors. As a strategic advisor, we’ll use our expertise in the fundraising marketplace to strengthen their direct mail efforts and grow their donor base. We are also very excited about optimizing their list rental income and exchange partnerships.”
About National Audubon Society
National Audubon Society is America’s leading voice in nonprofit conservation for over 100 years. Audubon’s mission is to protect birds and the place they need today and tomorrow. Audubon thrives through the advocacy and gifts of members and donors all over the country. With 22 state programs, 47 Audubon centers and more than 450 local chapters, Audubon's efforts range from the protection and restoration of local habitats, to the implementation of policies safeguarding birds, wildlife and natural resources.
About Lake Group Media
Lake Group Media is an industry-leading direct marketing agency specializing in the direct mail, insert, email and online channels. LGM helps organizations grow their customer base through full service integrated marketing solutions including direct mail, email, print and insert media, and display. Our ongoing success is based on our clients – leaders in virtually every marketplace, both commercial and nonprofit, business and consumer.