National Trust for Historic Preservation
Engages Lake Group Media, Inc. to
Handle Acquisition and List Sales Efforts
Today Lake Group Media, a leading media acquisition and sales agency, has announced that National Trust for Historic Preservation has engaged their services to provide donor acquisition strategies and list management sales. The LGM Donor Acquisition team presented a solid strategy to improve and grow NTHP’s new donor program, as well as enhance their renewal and lapsed programs, along with a robust plan for optimizing their list rental revenue and exchange partnerships. LGM’s proprietary tools and analytical capabilities enables them to develop strategic marketing plans not only for today, but for future growth of this program.
“We are excited and honored to begin working with such a passionate organization,” said Ryan Lake, CEO of Lake Group Media, Inc. “National Trust for Historic Preservation was looking for a strategic partner to present a sound strategy to help identify new prospective donors and the capability of adding value to their renewal and lapsed programs. As a strategic advisor, we’ll use our expertise in the fundraising marketplace to strengthen their efforts and grow their donor base.”
About National Trust for Historic Preservation
The National Trust for Historic Preservation, a privately funded nonprofit organization, works to save America’s historic places. They are the cause that inspires Americans to save the places where history happened. The cause that connects us to our diverse pasts, weaving a multi-cultural nation together. The cause that transforms communities from places where we live into places that we love. As the leading voice for preservation, we are the cause for people saving places. For more information visit https://savingplaces.org/
About Lake Group Media
Lake Group Media is an industry-leading direct marketing agency specializing in the direct mail, insert, email and online channels. LGM helps organizations grow their customer base through full service integrated marketing solutions including direct mail, email, print and insert media, social media, and display. Our ongoing success is based on our clients – leaders in virtually every marketplace, both commercial and nonprofit, business and consumer.