Lake Group Media, Inc. Appointed Oxfam America’s Customer Acquisition and Donor Management Partner
Effective May 1, 2019 - Oxfam America has engaged Lake Group Media, Inc. to handle the donor acquisition program, list sales and exchange management. Lake Group Media’s donor acquisition services include strategic media campaign development, planning and execution, deep analytics and performance management reporting, as well as development of multichannel marketing to complement the direct mail program and to optimize direct mail results. Lake Group Media’s list management team will be responsible for maximizing exchange relationships and list sales revenue.
“We feel privileged to be working with such an extraordinary organization. Oxfam’s mission of striving to end the injustice of poverty is more important today than ever before,” said Ryan Lake, CEO of Lake Group Media, Inc. “Oxfam America was looking for the talent, experience and fresh ideas we can bring to their program. We are excited to work with the Oxfam America team!”
About Oxfam America, Inc.
Oxfam is a global organization working to end the injustice of poverty. They help people build better futures for themselves, hold the powerful accountable, and save lives in disasters. Their mission is to tackle the root causes of poverty and create lasting solutions.
About Lake Group Media
Lake Group Media, Inc. is an industry-leading direct marketing agency specializing in the direct mail, insert, email and online channels. LGM helps organizations grow their donor or customer base through full service integrated marketing solutions including direct mail, email, print and insert media, as well as multichannel social media and digital campaigns.