Lake Group Media to Lead Donor Acquisition Strategy
Lake Group Media, the leading media acquisition and sales agency, announced today that it has been selected by Paralyzed Veterans of America to provide strategy and execution management for its direct marketing donor acquisition program. This consolidates the list exchange and sales programs already managed by Lake Group Media since 2003.
Paralyzed Veterans of America is a congressionally chartered veterans service organization dedicated to enhancing the lives of its members – veterans of the armed forces who have experienced spinal cord injury or dysfunction. Since 1946, Paralyzed Veterans of America has been on a mission to change lives and build brighter futures for our country’s seriously injured heroes.
The growth of Paralyzed Veterans of America, combined with the success of its awareness campaigns and programs, has spotlighted the need for a larger network of donors to support the expanded work of the organization. Lake Group Media will enhance the new donor plan by researching the most qualified prospects in targeted markets and developing a direct marketing communications strategy for acquisition. Lake Group Media will manage the entire donor prospecting program from plan through execution, including final analysis of results and recommendations for further donor engagement.
"We are thrilled to expand our partnership with an organization that makes such a profound impact in this country," said Ryan Lake, CEO of Lake Group Media. "Our expertise and experience in audience development will help Paralyzed Veterans of America secure new long-term supporters and further strengthen the organization for years to come."
"The reputation, reach and achievements of Paralyzed Veterans of America are unmatched," noted Karen Lake, Chief Operating Officer. "We are excited to help this organization build upon its success and reach the next level of donor engagement."
The prospecting partnership will begin with August 2018 mail dates. Paralyzed Veterans of America selected Lake Group Media because of its industry leadership and expertise in strategic prospecting efforts. The company also has extensive experience working with nonprofit organizations, as well as developing cost-effective strategies and multichannel campaigns.
About Paralyzed Veterans of America
Since 1946, Paralyzed Veterans of America has been on a mission to change lives and build brighter futures for our seriously injured heroes. PVA has a single-minded mission—to empower our brave men and women to regain what they fought for: their freedom and independence. Paralyzed Veterans was originally founded by a band of service members who came home from World War II with spinal cord injuries. They returned to a grateful nation, but also to a world with few solutions to the major challenges they faced. These wounded heroes made a decision not just to live, but to live with dignity as contributors to society. They created Paralyzed Veterans of America, an organization dedicated to serving veterans—and to medical research, advocacy and civil rights for all people with disabilities. www.pva.org
About Lake Group Media
Lake Group Media is an industry-leading direct marketing agency specializing in the direct mail, insert, email and online channels. LGM helps organizations grow their donor or customer base through full service integrated marketing solutions including direct mail, email, print and insert media, as well as multichannel social media and digital campaigns. www.lakegroupmedia.com