Lake Group Media helps companies increase sales and customer loyalty through our high-value data, including transactional and demographic direct mail (postal), email and digital marketing information that it rents from outside third parties. Lake Group Media recognizes the privacy interests of the businesses and consumers on which it collects information and has implemented data protection policies which balance privacy expectations with the legitimate business need of our customers.
Where did we get your name?
If you just bought a new home, you're probably in the market for furniture. But if you live in an apartment building, chances are you won't be shopping for a lawn mower. Companies want to reach people who are most likely to be interested in what they have to offer. That's why they rent or buy relevant mailing lists to help them find prospective customers—instead of just sending mail at random. These prospect lists are created by Lake Group Media from information about your past purchases and interests. And this information can come from public records, phone directories, transaction-based subscriptions or purchases, and other sources.
The information obtained by Lake Group Media incorporates several data elements for businesses and consumers. The information is acquired from reliable sources and Lake Group Media takes great care through specific quality control procedures to verify and maintain the accuracy of the information.
Lake Group Media will review our customer's use of the data to ensure sensitive data is being handled in accordance with required protections, and that this information is not used for deceptive, misleading, distasteful, or suspicious purposes.
Lake Group Media complies with all applicable federal and state laws concerning data privacy, as well as best practices and procedures and guidelines established by industry groups of which the company is a contributing member, including the Direct Marketing Association (DMA). The company also encourages its customers that are not members of the DMA or other applicable industry groups to comply with the standards and guidelines established by those groups.
Communication, Access, Correction & Opt-Out
Upon a reasonable request, Lake Group Media will explain to businesses and consumers the nature and types of sources used to derive their information. For example, if we rented a particular list to obtain your mailing address, upon request we will identify that for you wherever and wherever possible. Furthermore, we support any consumer or business requests to be removed from any mailing list, postal or email. For postal removal requests they can be made at both the list-specific level (the list source of your information). In addition, we suggest contacting the Direct Marketing Association, where you can sign up for their DMAChoice Mail Preference Service. More information can be found at www.dmachoice.org. Email campaigns all follow CAN-SPAM laws and are compliant, including a one-step opt out process.
Lake Group Media Inc. has created this privacy statement in order to demonstrate our firm commitment to privacy. Lake Group Media Inc. believes that concern for everyone's privacy is a basis for sound business practices within direct marketing and other arenas.
Disclosure of Information
Lake Group Media Inc. may disclose information if requested or required to by law, court order, or government or law enforcement authority. In addition, Lake Group Media Inc. may in its sole discretion disclose information if it believes in good faith that disclosure is otherwise necessary or advisable for any reason including without limitation rights or properties of Lake Group Media Inc. or any third party.
Lake Group Media Inc. reserves the right to change this privacy statement at anytime upon providing notification to visitors. This privacy statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any other person or entity.